PRIVACY POLICY
This policy describes the privacy practices of First Tracks Publishing, Inc. and its affiliates, collectively reffered to herein as “First Tracks.” This Privacy Policy is applicable only to the First Tracks Web sites (“Web site(s)”) and does not apply to the print versions of any of the First Tracks publications. This policy does not apply to any third party web sites or to companies or persons not controlled by, affiliated with or managed by First Tracks and applies only to information collected by First Tracks on the First Tracks Web sites and not to information disclosed, obtained or used by First Tracks through other means. First Tracks may provide links to unaffiliated web sites for which this privacy policy does not apply. If you are unsure whether a web site is controlled, affiliated or managed by First Tracks, we recommend that you review the privacy policy at each linked web site to determine how that site treats your personal information.
First Tracks may change this privacy policy from time to time. The revised policy will be posted on the First Tracks Web site. Please check this page periodically for changes.
INFORMATION COLLECTED
Personally Identifying Information (PIN)
The Personally Identifying Information (PIN) gathered by First Tracks on First Tracks Web sites generally includes, e-mail address, password, zip code, age, gender and whether you are a print subscriber, but may also include your name (and/or company name), street address, and date of birth, phone numbers, and credit card numbers or other billing information where necessary to contact you or to process your Web site purchases. First Tracks may also collect information such as household income, job title, personal interests and hobbies. The PIN collected depends on the page you are visiting and the services that you participate in.
Web Site User Registration: User registration is required to access the majority of content, services and features on First Tracks Web sites. Upon registration, we require you provide your email address or your first name as a username and a password that will allow you to change your PIN as needed. User registration with First Tracks Web sites is completed and membership activated upon clicking a link e-mailed to the address provided in registration. At that time you have the opportunity to opt-in to e-mail newsletters and alerts and have e-mail offers sent to you on behalf of First Tracks advertisers, however, you can update your preferences at a later time.
Web Site Sites & Products: Your PIN as well as a telephone number, credit card number or other billing information is generally collected in order to process the purchase of services or products on the First Tracks Web sites, such as purchasing a newspaper subscription or placing an ad. Your PIN will also be collected upon registration for home delivery requests, vacation delivery stop requests and other similar requests as well as upon the use or download of software available on First Tracks Web sites.
Sweepstakes, Contests, Promotions, Special Offers: First Tracks may request additional PIN from you upon your optional entry in any sweepstakes, contests, promotions or special offers found on First Tracks Web sites.
Feedback, Commentary, Surveys, Message Boards, Chat Rooms: Those Web site users that choose to provide feedback or commentary, fill out surveys, engage in First Tracks chat rooms or use First Tracks message boards may be required to provide additional PIN such as demographic information, household/personal characteristics and purchase behavior.
If such information is gathered for a First Tracks survey, no PIN is released and is reported or used only in aggregate form.
Some chat room and message board forums may require registration and the sharing of PIN. Any information disclosed in chat rooms, forums, message boards, and/or news groups becomes public information. You should exercise caution when deciding to disclose personal information in public forums.
Forwarding: Forwarding an article found on a First Tracks Web site generally requires that you disclose the name and e-mail address of the person to whom you are forwarding the article. First Tracks will retain this information only to provide the forwarding services.
Special Circumstances: First Tracks may disclose and use the information collected where required to do so by law, or where First Tracks, in good faith, believes the use or disclosure of the information collected is necessary to (1) comply with the law or legal processes; (2) protect and defend First Tracks rights and property; (3) protect against misuse or unauthorized use of any First Tracks Web site; or to (4) protect the personal safety or property of our users or the public. First Tracks may also use the information collected when, in its sole discretion, it believes necessary or appropriate in connection with a sale or transfer of some or all of First Tracks’ assets in our Web site.
Computer Identifying Information (CIN)
The information personal to your computer and your computer use that is automatically collected through the use of electronic tools is referred to as Computer Identifying Information (CIN). The CIN gathered by First Tracks generally includes cookies, specific Web site page requests, the domain name (e.g., www.firsttrackspublishing.com) and Internet Provider (e.g., Comcast, American Online, NetZero) from which you access the Internet, the Internet Protocol address of your computer, the browser software (e.g. Internet Explorer or Netscape) and operating system (e.g., Windows XP, 2000, OS/2 or MacOS) you are using, your geographic location, the time and date you accessed the site, and the Internet address you visited prior to visiting the site.
Cookies and Web Beacons: Cookies are used to store and track information about you. A cookie is a small amount of data that is sent to your browser from Web sites and stored on your computer’s hard drive. Cookies are used to deliver targeted advertising based on your behavior and demographics and to track your entries in promotions and contests. Cookies may be linked to PIN. In addition, First Tracks uses web beacons provided by third-party advertising companies to help manage our online advertising. Web beacons enable us to recognize a browser’s cookie when a browser visits a First Tracks Web site, and to learn which banner ads bring users to First Tracks Web sites.
Internet Protocol (IP) Address: An IP address is your computer’s location on the Internet. First Tracks Web sites log IP addresses for systems administration and trouble shooting purposes, to gather demographic and other information about you and to link information about a user’s computer session to PIN.
Aggregate information: Aggregate information is user information not linked to PIN.
USE OF INFORMATION COLLECTED
In general, First Tracks uses your PIN and CIN that is collected to administer the First Tracks Web sites and to provide services you request. When you provide PIN information and access First Tracks Web sites, you are sharing PIN and CIN with First Tracks and First Tracks Group affiliates and First Tracks reserves the right to use and disclose the PIN and CIN it collects. If you do not want to share your PIN, do not provide it. If you do not want to share CIN, do not access First Tracks Web sites. In addition, First Tracks may share PIN, CIN and/or aggregate information with third parties such as advertisers and business partners. PIN and CIN may also be used to perform statistical, demographic and marketing analysis of subscribers and their subscribing and purchasing patterns, to target advertisements and to help diagnose problems with our services and our Web sites.
For example, First Tracks uses or may use the PIN and CIN collected to do the following:
Web Site Use & Registration: First Tracks uses PIN and CIN that is collected to fulfill subscriptions, change addresses, suspend delivery, confirm and process transactions and to contact the user regarding his or her account, new or existing products and services and special offers.
Personalization: First Tracks uses PIN and CIN that is collected to personalize the content and advertising that users see based on personal characteristics and preferences, enhance products and services and develop new products and services, and share user information with select advertisers or other third parties whose products or services may be of interest to you.
Advertising & Third Parties: First Tracks may share PIN and CIN that is collected with third parties hired to perform services on our behalf, including, but not limited to, fulfilling subscription requests, sending e-mails and assisting in the provision of the First Tracks Web sites and services. The ads appearing on First Tracks Web sites are delivered to you by DoubleClick, our third party web advertising company. Information about your visits to this site, such as the number of times you have viewed an ad and other information is used to serve ads to you.
Program & Product Offerings: First Tracks may use the PIN and CIN that is collected in order to offer you the opportunity to receive information and offers about products or services from our business partners or third parties.
First Tracks may buy or sell various assets. In the event that First sells some or all of its assets, or another company acquires one or more of its Web sites, information on users may be among the transferred assets.
OPTING-OUT
If you do not wish to share your PIN, you always have the option to not provide the information or use the First Tracks Web sites that require it.
Opting-Out
If you are a current First Tracks registered Web site user or would like to become one, but do not want your PIN shared with third parties or do not want to receive promotion and/or marketing information about other products, services and offerings from First Tracks and/or any third parties, please review the following:
Third Party Opt-Out: If, at any time, you do not want us to share your information with third parties who wish to send you information about their products and services, you may opt-out of such messages by e-mailing us at webmaster@tahoequarterly.com or write to us at: Privacy Coordinator, First Tracks Publishing, Inc., 288 Village Blvd., Ste. 10, Incline Village, NV, 89451.
If you choose to opt-out via email, please put “THIRD PARTY OPT-OUT” in the subject line, along with the name of the applicable site.
First Tracks Opt-Out: If, at any time, you do not want to receive information about special offers and new products and features from First Tracks, you may opt-out of such messages by going to the "Manage an Account" page and simply unclicking an opt-in box or you may e-mail us at privacycoordinator@firsttrackspublishing.com or write to us at: Privacy Coordinator, First Tracks Publishing, Inc., 288 Village Blvd., Ste. 10, Incline Village, NV, 89451. Please reference the name of the applicable site.
If you choose to opt-out via email, please put “FIRST TRACKS OPT-OUT” in the subject line.
Opt-Out Exception: Even if the registered user chooses to opt-out of receiving e-mails from both First Tracks and third parties, First Tracks reserves the right to contact a registered user regarding account status, changes to this policy, the terms of use, license agreements and other matters relevant to the use of the First Tracks Web sites, services or software provided through the Web sites and/or the information collected.
Review & Update Your PIN
A registered user of First Tracks Web sites may review and change his or her PIN and/or e-mail preferences by clicking on the Manage Account link after signing in. A registered user may also review and request an update of the PIN and/or e-mail preferences which he or she provided to First Tracks at any time by e-mailing us at privacycoordinator@firsttrackspublishing.com or write to us at: Privacy Coordinator, First Tracks Publishing, Inc., 288 Village Blvd., Ste. 10, Incline Village, NV, 89451. Please include the name of the applicable site.
SECURITY
First Tracks uses procedures to safeguard and help prevent unauthorized access to the information collected on the First Tracks Web sites. Although such protective measures have been put in place, First Tracks cannot ensure that the information collected will never be disclosed in a manner inconsistent with this Privacy Policy.
CALIFORNIA PRIVACY RIGHTS
Under California law, California residents may request once a year, free of charge, certain information regarding First Tracks’ disclosure of personal information to third parties for direct marketing purposes. To make such a request, please write to us at: Privacy Coordinator, First Tracks Publishing, Inc., 288 Village Blvd., Ste. 10, Incline Village, NV, 89451.
Please include the name and the address to which you would like us to respond, along with the name of the applicable site.
PRIVACY COORDINATOR
If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please contact the Privacy Coordinator using the contact information provided below. Please reference the name of the applicable site.
Privacy Coordinator
First Tracks Group
(775) 832-3700 x20
webmaster@tahoequarterly.com
